Facets of Jen
Digital Frontier
In 1998, I left a comfortable job marketing commercial real estate to dive into the yet unknown world of the Web. A daughter of pioneers and immigrants, I couldn’t help but flee security for the thrill of the uncharted digital frontier. My co-workers were not surprised. By that time I had built my own server, subscribed to all the Web magazines
and was building websites.
I was always explaining what the Internet was, showing how to use it and pondering what it could be and mean. For this, and for being a helpful troubleshooter not
intimidated by technology, I received the CB Richard Ellis Technology Services award in 1997.
Facets Of Jen
Digital Strategy
I help clients connect with their target audience and convert prospects into brand loyalists. I’ve studied new media from the perspective of a large tech-focused ad agency, a branding and PR focused agency, a direct response or lead generation agency, running my own digital agency, and by peering inside many high profile agencies as a contract strategist.
I find ways to learn what people want and come up with creative solutions to deliver what they need. I am a user advocate and trusted advisor that represents and anticipates people’s needs. I generate ideas to drive awareness and interest. Helping bring concepts to life then holding them to analytic scrutiny.
Facets of Jen
Usability
Usability describes the pursuit of making a digital experience, including its interface, as pleasing and intuitive as possible. As a discipline that includes engineering the experience to ensure joy and success for the user while achieving the objectives of the client. This can be quantitative like sales or qualitative like improving brand perception.
I have drafted many site maps, user flows and page wireframes in my days. Some so tuned to user needs, they led to organizational restructuring. Some challenged company assumptions and surprised managers when tested online.
A big part of improving usability is seeing things with fresh eyes or from a newbie’s perspective. Color, size, order, placement and language can all impact usability. I’ve also assisted companies with signage and way finding, as physical usability is so closely related to digital usability.
In addition to conducting eye-tracking, online usability testing and in-person task-based moderator sessions, I also completed the Jakob Nielson Usability program in London, England.
A long time connoisseur of technology and usability, there were some unadopted modalities that I feel would have changed human-digital interactions, such as Papervision and Kinect.