JENNIFER GYLLENSKOG
INNOVATOR
DIGITAL STRATEGIST
MARKETING CREATIVE
CHEERLEADER FOR HUMANITY
Jennifer Gyllenskog is a veteran digital strategist and marketing architect who has spent more than three decades shaping the evolution of the web from emerging novelty to essential global infrastructure. With a foundation in Marketing, a degree in Economics, and a career built at the intersection of brand strategy, human behavior, and technology, she has consistently operated at the forefront of digital transformation long before the term entered the mainstream. Jennifer combines analytical rigor with creative instinct, translating complex technological shifts into clear, profitable, human-centered strategy.
JENNIFER GYLLENSKOG
CAREER OVERVIEW & EXPERTISE
Over the course of her career, Jennifer has partnered with Fortune 100 companies, growth-stage innovators, CEOs, NGOs, agency leaders, and founders to launch new categories and normalize behaviors that once seemed radical, from online banking and digital insurance enrollment to virtual education platforms. She has helped organizations navigate technical complexity and turn it into competitive advantage, bridging engineering, marketing, and executive vision. Her experience inside award-winning advertising agencies, branding firms, PR teams, and design houses refined her ability to deliver work that is analytics-driven, operationally disciplined, and creatively bold.
As a digital strategist, Jennifer has participated in hundreds of initiatives that functioned as real-time, market-tested experiments in human-digital interaction. She has helped event companies elevate their digital branding and content architecture, energy firms optimize online sales funnels, and state economic development agencies improve information accessibility. She has supported cities in reducing harmful behaviors, assisted resorts in strengthening loyalty and desire, amplified sports franchises’ storytelling, and helped established brands improve product discovery and customer outcomes. She has also guided mission-driven startups in articulating transformative solutions and securing funding. Across industries, her hallmark is the ability to anticipate change and position clients at the leading edge of it.
After building and leading her own digital agency for more than a decade, Jennifer focused her expertise on mission-driven growth. Her work has advanced tourism, supported healthier living initiatives, promoted women’s athletics, encouraged pet adoption, and contributed to global nutrition awareness. She has consistently demonstrated that strong strategy and strong conscience can operate in tandem. Innovation, in her view, is most powerful when it serves humanity.
WORK HISTORY
- PRESIDENT & CEOCANNABIS UNITED, COFFEE COLLECTIVE, DRIVING.ENERGY, KIND ADVERTISING 2022 - CURRENT
- MARKETING DIRECTORDRIVING.ENERGY 2021-2022
- DIGITAL DIRECTOR → MANAGING DIRECTORATTRACT INTERACT 2006 - 2021
- CONTRACT DIGITAL STRATEGISTMCCANN ERIKSON, RICHTER 7, SAXTON HORNE 2009 - 2015
- DIRECTOR OF STRATEGYSTRUCK 2007 - 2008
- WEB DIRECTORSTAMPIN' UP! 2006 - 2007
- DIRECTOR OF WEB STRATEGYSTUDEO 2004 - 2006
- ACCOUNT DIRECTOR → INTERACTIVE DIRECTORU235/RIESTER 2000 - 2004
- INTERACTIVE ACCOUNT SUPERVISOREURO RSCG DSW PARTNERS 1999 - 2000
- INTERACTIVE ACCOUNT EXECUTIVEINTERWEB DESIGN 1998
- MARKETING SPECIALISTCB COMMERCIAL/CBRE 1994 - 1998
JENNIFER GYLLENSKOG
CURRENT FOCUS
Today, Jennifer’s primary focus is reimagining the architecture of online advertising itself. She believes the digital ecosystem is at a structural inflection point, shaped by privacy concerns, regulatory scrutiny, algorithmic instability, and growing distrust of surveillance-based media models. Drawing on decades of firsthand experience inside the advertising supply chain, she is developing platforms grounded in contextual alignment, first-party relationships, ethical oversight, and durable brand equity. Her vision is to move the industry away from short-term extraction models and toward long-term value creation rooted in clarity and respect.
Jennifer is building media ecosystems designed around human-created content, expert voices, and trusted editorial environments. She champions a privacy-first approach that reduces regulatory risk and reputational volatility while strengthening advertiser confidence. By aligning advertisers with authoritative content rather than behavioral profiling, she aims to restore integrity to digital distribution and ensure that both brands and audiences benefit. In her view, the future of the web will belong to those who respect both data and dignity.
REDEFINING ONLINE COMMERCE BY REIMAGINING ONLINE ADVERTISING.
SURVEILLANCE-FREE, BRAND-SAFE, CONTEXTUALLY RELEVANT ONLINE ADVERTISING THAT SUPPORTS INDEPENDENT MEDIA.
Cannabis United
A digital media platform advancing cannabis awareness, safety, research, and responsible industry growth.Learn More
Chronic Co.
A branded cannabis CPG initiative partnering with formulation and manufacturing experts to build a cohesive family of products.Learn More
Coffee Collective
A community-driven media platform celebrating specialty coffee culture, sourcing transparency, and industry insight.Learn More
TheCoffeeCompany
A white label coffee and functional beverage brand suite uniting production excellence with disciplined brand strategy.Learn More
driving.energy
A digital engagement network focused on accelerating public awareness, innovation, and adoption within the green energy transition.Learn More
Kind Advertising
A privacy-first, contextual advertising model designed to replace surveillance-based media with ethical, human-centered infrastructure.Learn More