JENNIFER GYLLENSKOG
Arriving early. Building what comes next.
Digital strategist, interaction architect, and founder of a family of privacy-first media companies.
Follow the line
01 The Golden Forest
My name means Golden Forest.
Gyllenskog is Swedish. In 1866 my great-great-grandfather boarded a ship called the Humboldt in Hamburg and crossed an ocean to build something in territory his family had never seen.
I have been crossing frontiers ever since.
- Gyllen · golden Skog · forest
- 1866 · the Humboldt, Hamburg to Utah
02 The root system
A forest is a system, not a collection of trees.
For nearly three decades I have worked where emerging technology meets human behavior, translating complex, unfamiliar technology into experiences that earn trust and move people to act.
Clients have called me a Web Guru and a Business Therapist. I find the real problem underneath the presenting one, and fix that.
- 1996 · first website, sold to a bank
- 1998 · real estate, left for the web
- Fortune 100 · government · a Stanford-born NGO
03 Downstream
Everything downstream grew from the same roots: independent publications built for real communities.
Coffee Collective
The original thesis. A community-driven publication for specialty coffee culture, sourcing transparency, and the people behind the cup: a third place, online.
04 Rooted in the field
Cannabis United
Cannabis education and community, built after years of industry interviews and conference floors. Cannabis101.com has been live since 2018, and I contributed formal comment to the DEA on rescheduling.
Be moved, not monitored.
05 Where I live
Bend Locals
Hyper-local publishing, tested in the town I call home. Bend is the proof of concept for a playbook meant to grow: every city its own, each recognizably the same kind of place.
06 The turn
After Deepwater Horizon, I chose a side.
In 2010 I was embedded on the Exxon Mobil account when Deepwater Horizon happened. I have not worked for fossil fuel interests since.
driving.energy is the other side of that decision: an editorial network, a private community connecting innovators with implementers, and a commercialization arm for the clean energy transition.
Visit driving.energy07 Beneath it all
MEDIA
Advertising that doesn’t have to watch you to work.
Sea Change Media is the privacy-first advertising layer beneath these publications. Sponsorships are placed by the relevance of the content, never by following the reader. Brands earn presence rather than buy intrusion.
Every line returns to its source.
Building something at the frontier?
A technology that needs a story, a brand that needs a clearer voice, a platform that needs an architect. I would genuinely like to connect.
Bend, Oregon · © Jennifer Gyllenskog