DNA Cycling
Website
2012-2024
AVAILABLE FOR FREELANCE
JENNIFER GYLLENSKOG
MORE ABOUT JEN
TEAM LEAD AND CREATIVE MARKETING STRATEGIST AVAILABLE ON A PROJECT BASIS. 28 YEARS EXPERIENCE IN ADVERTISING, BRANDING, CONTENT DEVELOPMENT, WEB PRODUCTION AND TRAFFIC DRIVING.
Insightful contributor to creative concepting, messaging, positioning and campaign integration. Providing precise direction and details such as creative briefs, style guides, tech specs, surveys, site maps, wireframes and user flows. Excellent at analytics, presentations, client service and project management.
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SKILLS & EXPERTISE
SITE ASSESSMENT
Analysis and review of a site's branding, messaging, creative, information architecture, functionality, usability, use of color and carving of the digital real estate to resonate with audiences and achieve objectives.
BRAND GUARDIAN
Research or establish brand and style guidelines. Ensure all creative expressions accurately express the brand essence and personality.
USABILITY ARCHITECT
Ensure a positive user experience that encourages actions, behaviors or brand loyalty.
CREATIVE BRAINSTORMING
Whether creating a new business model, a brand spin off, taking a new business to market or starting a new messaging campaign, my passion, energy and follow-up questions enable efficient impactful gatherings that generate actionable creative direction.
GENERATING A.I. ASSETS
Spending hundreds of hours with each new platform, I have a great sense of which platform is best for different needs. Comfortable with prompt engineering.
EXPERIENCE
C.E.O. & DIGITAL DIRECTOR
CREATIVORTEX 2023 - PRESENT
C.E.O. & DIGITAL DIRECTOR
ATTRACT INTERACT 2008 – 2023
CONTRACT DIGITAL STRATEGIST
VARIOUS AGENCIES 2010 - 2015
DIRECTOR OF STRATEGY
STRUCK 2007 - 2008
WEB DIRECTOR
STAMPIN UP 2006 - 2007
DIRECTOR OF WEB STRATEGY
STUDEO 2004 - 2006
ACCOUNT DIRECTOR
RIESTER 2000 - 2004
INTERACTIVE ACCOUNT SUPERVISOR
EURO RSCG DSW PARTNERS 1999 - 2000
ACCOUNT EXECUTIVE
INTERWEB DESIGN AND HOSTING 1998
MARKETING SPECIALIST
CB RICHARD ELLIS 1994 - 1998
EDUCATION
BACHELOR OF SCIENCE, ECONOMICS
UNIVERSITY OF UTAH 1992 - 1997
I earned a Bachelor of Science in Economics with an emphasis in Business and European Studies from the University of Utah located in Salt Lake City, Utah.
GUEST LECTURE, DIGITAL MARKETING
UNIVERSITY OF UTAH 2004 - 2010
Since graduation, I have guest lectured several times at both the undergraduate and graduate level regarding Digital Marketing at the University of Utah campus located in Salt Lake City, Utah.
JAKOB NIELSEN USABILITY PROGRAM
LONDON, ENGLAND 2005
Completed the Jakob Nielsen Usability Program in London, England.
KUNG FU & TAI CHI
SHAOLIN ARTS 2000-2010
Black belt in Chuan Fa Kung Fu.
FREQUENTLY ASKED QUESTIONS
Over the years, I have had the pleasure of working with many clients representing several different industries and categories. In the realm of technology, I’ve focused on computer chips, connectivity, security, projectors, data storage, web analytics, webcams and payment processing. In tourism, I’ve represented states, cities, a convention and Visitors Bureau, skiing, fishing and casinos. Regarding retail, I’ve worked on consumer packaged goods, food, beverages, flooring, home equipment, automotive, competitive sports, exercise equipment and fitness clubs. In the health sector, I’ve worked on health services, health insurance, pet insurance, cancer therapies and diet. Social behavior messaging in the areas of teen smoking and plastic recycling as well as other public health campaigns. I’ve also had clients in the industrial space such as aluminum extrusion and plastic injection molding. From financial services and lead generation to colleges, online secondary education and event training. I have been dedicated to NGOs, non-profits, politics, government departments, state-funded programs and transportation. Most recently I have been deeply immersed in cannabis, coffee and green energy.
I am a natural team leader. I have built teams, structured departments, named and priced products, rebranded organizations, introduced categories, managed events and launched companies. A natural diplomat and moderator, I have also served as a partner, point of contact and industry liaison. Collaboration is in my nature. Whether C-suite, art directors, programmers or copywriters, I navigate and translate those worlds with ease. I have led workshops, seminars, interdepartmental brainstorming sessions, tutorials, and conducted staff interviews for insight. My skills in marketing, client service or strategy direction are available on a freelance or contract basis.
While I am currently available primarily on a remote basis, I am also available to travel for in-person meetings and activities.
Contact Jen today to discuss your project, client or engagement.
Schedule a meeting with Jen.
LET'S WORK TOGETHER
CONTACT JEN
BASED IN BEND, OREGON, USA. AVAILABLE FOR REMOTE WORK, ABLE TO TRAVEL AND PROFICIENT IN VIDEO CALLS.
