Projects
PKU.com Assessment
Working with Eveo, I conducted a usability assessment of their client Biomarin’s disease state site. Deliverables included an assessment, opportunities for improvement, information architecture recommendations, content and functionality recommendations and online audience segmentation.
- Monday, August 8th, 2011,
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Compax Web Site
Informed by the brand refresh, infused new positioning, messaging and brand personality into Compax’s new web presence. Drafted site architecture, page wireframes and content strategy. Directed layout, style, functionality and usability techniques to increase the encouraged actions. Trained site managers and implemented key performance indicators.
- Friday, June 17th, 2011,
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Compax Trade Show Booth
Informed by the brand refresh, infused new positioning, messaging and brand personality into Compax’s new trade show booth. Supporting marketing materials included branded hand-outs and drink coasters for the private party.
- Monday, June 6th, 2011,
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Compax Branding
For this global custom packaging company, I led a branding and identity overhaul. After conducting competitive and internal assessments, I developed a brand matrix and worked closely with my talented creative director to develop a new corporate logo and color palette.
- Tuesday, February 15th, 2011,
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Verizon Medium Business
Brought into the McCann Erickson Worldwide team, I led subject matter expert interviews, content strategy, information architecture, infused greater usability and helped develop their 2011 Medium Business digital strategy. visit website
- Monday, February 14th, 2011,
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Verizon Think Forward
McCann Erickson Worldwide brought me onto their Verizon team to help develop a content strategy and editorial calendar for Verizon Business’ new Think Forward web property. visit website
- Monday, February 14th, 2011,
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Futura Industries
For this industrial corporation that specializes in aluminum shaping, I provided brand positioning, main messaging, site architecture, wireframes, creative direction, content strategy, client service and selected the content management system. visit website
- Sunday, February 13th, 2011,
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Skullcandy Online Merchandising
This hip brand with a loyal following needed a back-end upgrade, greater usability and more profitable merchandising. I led discovery and definition exercises, an ecommerce engine review, provided site architecture and wireframe options to their creative team. visit website
- Saturday, February 12th, 2011,
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Utah G.O.E.D.
This large and diverse government agency needed a site that was organized, easy to navigate, highly visual with stronger calls to action. After a discovery phase, I provided web strategy, site architecture, wireframes and contributed to creative direction. visit website
- Friday, February 11th, 2011,
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TSLOTS
For this aluminum component company, I provided brand positioning, main messaging, site architecture, wireframes, creative direction, content strategy, client service and selected the content management system. visit website
- Thursday, February 10th, 2011,
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