Compax
Compax Web Site
Informed by the brand refresh, infused new positioning, messaging and brand personality into Compax’s new web presence. Drafted site architecture, page wireframes and content strategy. Directed layout, style, functionality and usability techniques to increase the encouraged actions. Trained site managers and implemented key performance indicators.
- Friday, June 17th, 2011,
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Compax Trade Show Booth
Informed by the brand refresh, infused new positioning, messaging and brand personality into Compax’s new trade show booth. Supporting marketing materials included branded hand-outs and drink coasters for the private party.
- Monday, June 6th, 2011,
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Compax Branding
For this global custom packaging company, I led a branding and identity overhaul. After conducting competitive and internal assessments, I developed a brand matrix and worked closely with my talented creative director to develop a new corporate logo and color palette.
- Tuesday, February 15th, 2011,
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