About Jen

I first started making ads when I was eight years old. Me and my best bud Megan would produce and perform magic shows, dance routines and news broadcasts complete with weather reports and our own ads. When we weren’t creating shows we were selling lemonade on street corners, inventing video games or interviewing complete strangers at the mall.

Fast forward 15 years and I’ve got my college degree and a good job in Marketing. Drafting marketing packages, laying out ads, buying ad space and creating customer databases. But then something happened, this new digital medium came along. I read all the industry magazines, poured over sites and taught myself HTML. I started doing freelance Web development, built a server and became infatuated with all things Web. Those around me called it a fad, but I was hooked. So in 1998, I left my comfy marketing job, crossed over to the new and uncharted world of the Web never to look back.

I’ve worked at large, small and medium-sized agencies, as well as client-side, but have always served as the user advocate. I am currently the Strategy Director for Attract Interact but am often “on-loan” to other agencies needing digital strategy assistance.

Those who know me, know I love the Web. But recently I’ve been thinking about why that is. Is it because that’s where people these days spend their time – perhaps. Is it because rather than interrupting a wide spectrum of people, you get to interact only with pre-qualified and curious prospects who are coming to you to be convinced – maybe. But lately I’m thinking it’s because of the democratic nature of the Web. People aren’t being broadcast to, it’s a two-way conversation. They vote through their actions and help create what serves their needs. They can connect with like-minded others they may never find on their own in the physical world.

The Web offers insight and honesty that companies and marketers can learn from, like a perpetual focus group. And while it’s true that people’s patience goes down and expectations go up, the Web gives us the opportunity to both influence and learn.

From day one I was very impressed with Jen’s ability to see the bigger picture. Her ideas have really made the difference. She has a great approach, works well with people, and has a brilliant creative mind.
— Ryan Starks, Governor’s Office of Economic Development
You would be hard pressed to find someone better at determining who your brand needs to speak to, how to speak to them and what message needs to be delivered.
— Ryan Goodwin, Struck
Jen is an extremely talented web strategist. She has a comprehensive knowledge of the interactive world. She understands the latest changes in the technology but moreover, understands users and how they think and work online.
— Steve Driggs, Creative Director,Struck
Jennifer is a true strategist and creative thinker. She always thinks ‘big picture’ and ‘long term,’ yet with hard-to-beat attentiveness to the smallest details.
— Tatyana Ayrapetova, Struck
Jennifer initiated the creation of a new business process to help us develop a more effective and profitable demonstrator locator. She has taken the initiative to understand our business model and how we could use our web site to increase our bottom line.
— Pam Morgan, Stampin’ Up
Jennifer is one of the brightest people I have ever met. She will take on any challenge with a positive attitude and always provides her clients with the best possible solution for their needs.
— Jamie Moses, Producer, Studeo
Always working hard to be on top of the industry, Jen brings a solid combination of proven best practices and new ‘bleeding edge’ technologies to every project. She brings a balance of technical understanding and creative strategy and is able to blend her skills with the skills of those she works with to generate quality results.
— Clint Smith, Director of Technology, Studeo